WDHD (WOODHOOD) is a concept brand I designed, that attempts to re-engineer and conceptualise modern sexual experiences. I have created a brand around the idea that WDHD condoms should be a premium accessory, rather than a necessity. Avoiding heavy use of medical and explicit sexual content, WDHD aligns their brand image similar to that of a high-end streetwear brand, allowing us to resonate more with our audience (who is embedded in pop culture). Every aspect of our brand has been carefully constructed with the consumers brand experience at the forefront.
I have developed a logo and some identity elements to envision the product concept. Everything from color, text, aesthetic, brand, etc, has been speculatively conceptualised. I do not claim ownership of the photography used.
